Kelly Hobkirk is a writer, type designer, and graphic designer who helps companies create and market brands that make a difference. He is the co-founder, creative director, and senior copywriter at Train of Thought, a graphic design, branding, and advertising firm. Kelly teaches workshops on branding and marketing. His design work has been featured in publications such as Time Magazine and books by Rockport and Rotovision. He teaches people about branding and marketing, and shares unusual business insights on kellyhobkirk.com. Kelly writes, designs, sleeps, cooks, and rides bicycles in Seattle, Washington.