Founder & builder Websites

Cathryn Lavery is an entrepreneur and creator, currently residing in Austin, Texas. She is the CEO of BestSelf Co., which she grew from zero to 8-figures in less than two years. Cathryn graduated from Glasgow School of Art with a Masters in Architecture in 2011 and moved to NYC to start her architecture career. In 2013, she left the architecture industry entirely. She launched the Self Journal on Kickstarter in 2015, raising $322,696 in 34 days. Cathryn won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017. In 2022, BestSelf was acquired. Cathryn was selected for Forbes 30 Under 30, and her work has been featured in Fast Company’s 2017 Innovation by Design Awards, Entrepreneur, MTV, Huffington Post, Forbes, and Inc.