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Daniel De Laney focuses on design and product management for technical products. He turns uncertainty into products, starting with a target customer and problem statement. He develops the product strategy and creates rapid design concepts and prototypes until the MVP is well-defined. He provides production-ready front end code to the development team, and works with them to get it wired up and shipped. He created a suite of macOS utilities including Intention, Magicbrake, and Copyplaced. He also writes thoughts on technology.