Adam Gerber is a media strategist and performance marketing leader at Horizon Media, where he oversees paid media campaigns for clients including Sphere Las Vegas, Madison Square Garden, and Capital One. He works across platforms including TikTok, Meta, Reddit, YouTube, Pinterest, the Trade Desk, and connected TV. His career spans managing media programs for Amazon, NBCUniversal, FOX, Sony Pictures, Zynga, Petco, the World Surf League, and CBS/Showtime. He writes regularly about platform trends, AI in advertising, and what actually drives results for brands.